GUIDES
Make your Shopify store
AI-findable.
Step-by-step guides for merchants. The fixes that make AI shoppers find — and recommend — your store.
How to Add an llms.txt File to Your Shopify Store
llms.txt is like a sitemap for AI agents. Most Shopify stores don't have one. Here's how to create one and work around Shopify's file limitations.
How to Use Shopify Metafields to Show AI What Shopify Hides
Shopify's default product fields aren't enough for AI agents. Learn how to add and expose custom metafields so AI can see your full product data.
How to Write Product Titles and Descriptions AI Agents Can Understand
If your product title is "The Dreamcatcher," AI agents have no idea what you're selling. Here's how to write titles and descriptions that AI can parse and recommend.
The Five JSON-LD Schemas Your Shopify Store Needs for AI
JSON-LD is the machine-readable layer AI agents check first. Learn what fields to include and how to verify your Shopify theme's structured data.
Why Your Shopify Tags Look Like a Junk Drawer to AI (and How to Fix It)
Random product tags give AI agents random signals. Learn how to organize tags using namespaced conventions so AI can categorize your products properly.
How to Fix "Option1: BL" and Other Variants AI Can't Read
"Option1: BL" means nothing to an AI agent. Learn how to name variants clearly and organize collections so AI can match products to customer queries.
Why Shopify Hides Your Store Policies from AI (and How to Unhide Them)
Shopify's Agentic Storefronts require published policies. But there's a catch — Shopify's default robots.txt blocks AI crawlers from reading them.
How to Check If Your Shopify Store Blocks AI Crawlers
If your robots.txt blocks GPTBot or ClaudeBot, your entire store is invisible to those AI agents. Here's how to check and fix it.
The Five SEO Signals AI Agents Read on Shopify Product Pages
Not a general SEO guide — these are the specific signals AI agents use when parsing your product pages. Meta titles, headings, canonical URLs, and page speed.
Three HTML Tags That Tell AI Where Your Shopify Product Is
AI agents parse your HTML structure to find product content. If everything is wrapped in div tags, they have to guess. Here's what to check.
The Product-Title Format Shopify Stores Are Getting Wrong (and Why ChatGPT Skips Them)
AI ranks your products by title first. Here's the exact format Merchant Center (and ChatGPT Shopping) uses — and why most Shopify stores get it wrong.
How to Add GTINs to Shopify Products (and Why ChatGPT Often Skips Stores Without Them)
A product without a GTIN cannot appear as a ChatGPT shopping card. Period. Here's how to fix that for every variant on your Shopify store.
How to Check If Cloudflare Is Secretly Blocking ChatGPT from Your Shopify Store
Your robots.txt can be wide open, and ChatGPT still gets a 403 on every page. Here's the WAF-level block most merchants never discover, and the 30-second fix.
How to Make Your Shopify FAQs Quotable by ChatGPT
AI assistants quote FAQ content when buyers ask questions. But only if your FAQs are marked up with FAQPage JSON-LD. Here's how to add it on Shopify.
additionalProperty Schema for Shopify: The Field That Lets AI Filter You In
AI filters products by buyer-specific attributes. If your schema only has title/description/price, AI can't filter you in. Here's the field that unlocks filterability.
Are Your Shopify Reviews Visible to AI? A Five-Minute Check
You have 2,000 five-star reviews. ChatGPT sees none of them because JS-loaded widgets aren't visible to crawlers. Here's the fix.
Off-Site Signals AI Uses Beyond Your Storefront
Your on-site audit is half the picture. Learn the off-site signals — Wikipedia, review sites, press coverage, social profiles — that AI weighs when deciding whether to recommend you.
KNOW BEFORE YOU READ