INSIGHTS
Research and strategy for
AI-first merchants.
Field notes on AI and commerce — what's changing, what to fix, and what to ignore.
How to Test What ChatGPT Actually Knows About Your Store (in 60 Seconds)
Before optimizing anything, find out what AI engines already know — or don't — about your brand. A 60-second test every merchant should run monthly.
8 Off-Site Signals That Make AI Recommend Your Store (That No Audit Tool Can Measure)
Audit tools (including ours) can only see on-site signals. Here are the 8 off-site signals that actually move AI recommendations — and how to work on each.
How to Write Product Descriptions AI Will Actually Quote
AI engines don't read your description — they chunk it. Two-thirds of Shopify product descriptions open with no specific claim, so AI has nothing concrete to quote. Here's the pattern that does.
How AI 'Query Fan-Out' Works — and Why Ranking #1 Isn't Enough Anymore
ChatGPT doesn't run one search. It runs five. If your store only ranks for the broad buyer query, you're invisible on the sub-queries that actually get shown.
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